Globalization and digital transformations brought with them the spread of the term broadcast . In 2005, when YouTube was just a “baby in diapers” crawling towards the phenomenon it is today, the word broadcast appeared in the platform's slogan: “Youtube: broadcast yourself” . Over time, the Internet has evolved and radically transformed the way we communicate. Today we have 4G technology circulating in mobile phones, but we can say that this progress is just beginning. Accompanying the development of the 4G system, as well as the improvement behind the connection services and the exchange of content on the Internet, is the development of some more technologies. And in this article, we will talk about one of these technologies that has been developed: the broadcast. Learn what this concept is, how it works and how important it is for the marketing of your company.
After all, what is broadcast? Transmit: this is the meaning of the English term broadcast. We can say that broadcast is summed up as the process by which information is transmitted or broadcast, at the same time, to several different receivers. Broad can be translated as broad or on a large scale; and cast can be translated as transmission or projection. In this way, broadcast, in free translation, can be read as large-scale transmission, or content transmission . In Internet terms, broadcasting is the same as broadcasting, be it songs or videos. Given the scale at which the network allows content to be transmitted. In addition, televisions and radios are means of communication that we can take as an example of what broadcast broadcasting is. Broadcast antennas send the signal from C级执行名单 the TV broadcaster or radio broadcaster, via electromagnetic waves, to television or radio devices that capture the signal. In this way, in short, the broadcast can be understood as the act of “transmitting multimedia content on a large scale”. Do not confuse broadcast with similar terms Some terms are considered synonymous with broadcast, but they are different concepts and therefore cannot be confused. Look at some of them. Live Broadcast It is about broadcasting live content. It is basically the same as Live Streaming. podcast It is when there is the participation of some type of audio file in the exchange. It is usually a complex and well-produced program. unicast When there is only one transmitter as well as one receiver in the transmission, we can call it unicast. multicast It occurs when there is a single
transmitter for several chosen receivers. webcast When streaming media is used to transmit video and audio. podcast Way of distributing videos through a computer network through the Internet. Broadcast Types There are two forms of broadcast: directed and limited broadcast. The type basically depends on the settings of the router and also on the recipient of the transmission. Targeted Broadcast It occurs when a broadcast is sent to different hosts on a specific network. It is used to send a broadcast to local network hosts. For example, the computers of an internal network of a company that has several branches.